Attention! This Book Will Make You Money book review

Passive marketing is social media here and social media there. Or I’ll try to do some PR-type things myself. Keep reading to find out what book I'm reviewing today.

Hey, my name is Kyla Denanyoh. Today, we discuss an entertaining marketing book, Attention This Book Will Make You Money. The author of the book is Jim Kukral. The genre of the book is nonfiction. The theme of the book is marketing and business. 

I'm jumping in because I loved so many things about this book. My favorite quote from the book is this: "Inventors make the item; marketers make it fun and make you pay attention, let go of your ego, and create."  So, attention, attention, attention! This book will make you money. You must have something people can buy once it makes you money.

That gets us into two of my favorite things I learned: important about letting go of the ego and just creating. First, make it easy for people to buy from you. The second thing is the difference between publicity and attention. 

The reason why it's so important is that you let go of your ego and create. I always see this online, especially on apps with short-form content. They're all about, like, making a video. That one video could be the thing that makes you go viral, makes you do this, and makes you do that. Make the video, make the video, make the video. Yes, and okay? And that's what this book teaches you, the and. 

Yes, you make the video, get the attention, and get someone watching you for eight seconds. What's your call to action? What's the thing that you're selling? Where's the website? It's one thing to get the attention. If there's nothing there when they click on it, what's the point? To follow you, and then you don't talk about it again? It's gotta be more than that. So, attention can make you money, but you must also have things set up. So that was so, so, so important. 

And that ties into attention versus publicity. Publicity occurs if you're famous, but anyone can get attention. If I'm out having lunch at a restaurant, the news will not follow me and say, Wow, look at Kyla Denanyoh. Oh, she had a steak. Oh, she didn't drink. Oh my God, is she pregnant? Nobody's watching me. But, attention can be good or bad. 

Let's say I'm at a restaurant and throw things everywhere. I have everyone's attention, but that's probably a bad thing. Let's say I'm at a restaurant, and it's one of the best meals I ever had. I will do a video review about it. Now I have their attention, and people are going to the restaurant. So it's really important to know the difference between publicity and attention. 

I'm learning all about how attention can make you money and how I can get more podcast guests. I picked it up because I'm trying to market my podcast even more than before. What I've been doing for the last three years has been passive marketing, social media here, and social media there. I'll try to do some PR-type things myself. I'm getting on Help-A-Reporter-Out (HARO) trying to mention it. But I'm trying to get into active marketing. 

One of my favorite things is that there's an entire section called Make It Easy for People to Buy from You. That's important because I get a lot of people who reach out to me and want to be a podcast guest on You Are a Lawyer. It's easy for you to find my email address. You have to click about it, and then it's on the page. And while that works, I've changed the website so that when you get to the website, you get my header, and then it immediately says, refer yourself to be a guest boom, putting in your email address. So we're just making it easy, and buying for me is making yourself be a guest, offering to tell your story on the podcast, so I'm gonna make it easy, make it way easier for them. 

This book was good at teaching me the difference between attention and publicity. Attention will make you money. Publicity has people talking about you. That could turn into cash in the future, but it's a long-form way. It's a very passive way. 

Typically, the fiction reviews could be yes or no with the reread books. The marketing books have been leaning toward yes. They're winning with the reread because they're instructional, so it's slightly different. I am actively learning something that would make me want to revisit the book and reread it. And this one is a winner, winner, winner, winner. Absolutely. I would reread this book. Absolutely. 

Until the next book review, Kyla